How To Hit Social Media Optimization Hard In 2017
How can I use social media optimization strategies to improve my online business?
If that’s the question you ask yourself, then, you have landed on the right page.
We all know how dynamic the search engines in its ranking. Reaching the top of the search page takes a lot. And staying in that position requires, even more, efforts. But like any other critical business, small steps in the right direction can lead you to the right path.
To generate better results in organic searches, social media optimization can become your biggest weapon. All you need to do is understand each and every social media platform and utilize even the tiniest elements to achieve the juice, you have been planting the trees for.
Here, in this article, you will get a complete guide to optimizing your social media for SEO.
1. Facebook SEO: Offer your site a strong presence
With new features and opportunities coming out, Facebook has become one of the most profitable tools for businesses. Not only does it allow the business models to create a community around the brand, but also nurture them with suitable tools. However, to leverage the platform, you need to have a strategic approach towards optimization.
Pick your keywords carefully
You obviously know how important it is to add keywords. But while adding them on your Facebook page, it is important to pick the right parts.
The URL of the page holds great importance. Not just for getting your brand name out there, but also to achieve the visibility on organic searches. Hence, it becomes important to personalize the URL of your Facebook page with targeted keywords.
We can’t escape the Page Title while discussing Search Engine Optimization on your Facebook page. It would be an immense mistake to not use your target keyword in the page title. Also, make sure that it corresponds to the title tag as well.
The meta description and the about us sections also require the strength of right keywords. However, it is critically important to use the words organically. Remember that you are not just writing for search engines here. The visitors, who land on your page, go straight to the about us section to know about your business.
No matter how busy you are in your business, daily optimization is important to build a strong network on Facebook. If you cannot do it on your own, hire some to handle your page. Share something new, useful and relevant to your business on your page.
While posting new content, make sure you add a few lines informing about the post effectively. The first 18 characters of the post become the meta title and meta description. So, you need to be very creative while choosing words here.
Start leveraging messenger
If you haven’t added Messenger to your Facebook SEO strategy, then, it is the right time. New features such as Messenger for business and payments via messenger are coming for the better performance of the businesses. Don’t hide from these updates start leveraging them. It can change the future of your business.
Other useful Facebook Tips
- Try focusing your content towards images and videos.
- Write content to generate discussion on Facebook.
- Be active in answering the queries of the audience.
- Direct your followers to the official website.
2. Twitter optimization: Leverage to its maximum
So, does Twitter help SEO?
Yes, it does. But there is a catch.
Although it is true that Google considers your Twitter account, while giving the ranks, the process is pretty selective. Google examines the authority of your profile in order to index it. And the retweets of your content is considered one of the deciding factors in the rankings. This is the reason why only the valuable tweets get a place on organic search results.
So, how can you optimize your Twitter business profile?
Start treating hashtags as keywords
Your keyword strategy needs to align across all the online platforms, from your official website to the social media platforms. Hence, the use of target keywords is required on Twitter as well. However, on Twitter, the hashtags are the best way to achieve the search visibility.
To leverage the hashtags, you can use the main target keywords with hashtags and get your content on the trending topics for the potential followers.
One tip would be to keep optimizing your keywords according to the performance of your tweets. Use Twitter analytics to understand the performance.
Offer an authoritative Twitter profile for Google
To achieve the long-term visibility, your Twitter profile needs to look authoritative and non-spammy to Google. Make sure that your username and the handle is same as it is on other social platforms. Also, avoid using numbers in your username. This steals the professional touch of the profile.
Adding to that, aim to fill the introduction area with the simple words, explaining your business for the followers. You can use hashtags (#) and mentions (@) to create clickable links. This way, you can lead your followers to the official website of your business.
3. Instagram SEO: Build strong brand visibility
Millions of photos get shared every day on Instagram. This means that there are thousands of people out there to build a strong following around. So, if you are smart, Instagram can become your way to further improve your search engine reward points. But to do so, you need to look this social media a bit differently than other social platforms.
Post story-driven images
Instagram allows you to open all your creative neurons. If you have the capacity to tell your brand story with the engaging images, people will appreciate for sure.
Know the right way of using hashtags
Just like Twitter, hashtags are used as the searching terms on Instagram as well. However, it would be wise to keep following points in mind while adding hashtags.
- Relevancy should be the biggest priority.
- For organizing contests, it would be better to create custom hashtags rather than using the existing ones.
- Too many hashtags can diverge your message from the desired path.
- To influence the search rankings, you need to keep yourself aware of the trending hashtags. Websta can help you in finding the top most hashtags on Instagram.
Link your other social profiles and website on Instagram
When you have linked your website and all the other social profiles with Instagram, sharing gets easier. You can easily optimize all the profiles with new videos and images. Plus, it taps your target community on every possible social platform, which ultimately improves the visibility.
Posts- Not too much, not too less
It is important that you create a sense of excitement among followers. And posting too many things every day kills the excitement. And the same happens when you forget to post anything for days. The idea is to find a balance in post frequency, so that, you can keep your followers entertained with your messages.
4. Pinterest SEO: Indulge in best practices
Unlike any other social media, Pinterest shows you what people want to be in their future. And even though the platform seems appropriate for fashion, food, events, and travel, other businesses can get excellent visibility through Pinterest too.
You just need to keep a few things in mind.
Invest time in creating quality account
The quality of your account decides the authority of your pins over other competitors. To achieve the favor of both Pinterest and search engines, you need to invest some time making your profile effective.
First of all, pick the right username and profile name for your account. It should be simple, memorable and associated with the name of your official website. This way, you can create a unique identity of your Pinterest account. You can also add the most relevant keywords related to your business.
While adding a description to your profile, try to stay organic with your words. Pick the right keywords to fill in, but don’t stuff too much. Keep your focus in conveying your business model to the other users.
Also, the verification of your website is highly important. Both Pinterest and search engines offer priority to the verified websites
Work on SEO friendly board names
Your board names should be creative and related to the images you have in it. Yes!
But from the SEO perspective, the board names should also serve the purpose of searching. After all, you want more people to find your pins at the top right! To do so, you should start typing related keywords on the Pinterest and see what sort of board names others have. This will give you the idea to create the most engaging as well as SEO friendly board names.
Optimize pins for search engines
If you want more visibility of your pins via search engines, pin optimization is the key. Adding the high quality, tall images bring the appeal to the pins. But to find the top place in the searches, you need to work on the descriptions as well.
Writing a descriptive, engaging and keyword rich description is what you need to do. A balanced amount of keywords placed organically in the pins enhances the chances of getting repinned. But avoid hashtags. They don’t offer any help on Pinterest.
Also, use the Rich Pins wherever appropriate. The Rich Pins allow you to offer a well-structured information about the products, articles, apps, or any other things related to your business. This extra information helps the search engines to give your pins the deserving rankings.
5. Google+ Page: Giving a strong foundation for Google SEO
A little time spent on Google+ optimization can return great rewards. Pay attention to the title, URL, and Meta description of your page.
- You should use the website or company name as your Google+ title.
- Customize your page URL with your website name.
- The 160 characters of your tagline and introduction should have the industry-relevant keywords placed authentically with an engaging appeal.
- Leverage Google+ authorship to improve the rankings of your content. All you need to do is add your official domain email address to the Google+ authorship page.
- Don’t forget to write the summary of the content you share.
- Make sure that you add the links in the attachment area for better SEO results.
- Use images to catch the eyes.
- Keep sharing your content with existing circles.
On a final note, this year both search engines and social media are going to emphasis on the user experience optimization. So, to get more favor from Google and other social media platforms, keep focusing on sharing engaging content and complete social media optimization. Let Google know how much people love your content.