Long Tail Keywords: How To Find And Target Them Effectively
Are you obsessed with rank tracking?
Then, you need to take a break and re-analyze your SEO efforts. Even though it is important to keep a track of your rankings, but directing all your efforts towards only that metric is a mistake. Instead of fighting for one main keyword, it is always better to leverage Long tail keywords along with it.
Because the ranking factor is not as accurate as you think it is. While showing a result for the query, Google keeps the location of the searcher in check. Also, the previous search history of the person also affects the rankings of the search results.
So, next time when you put all your hard work dedicated to one highly competitive keyword, try to give it some strength.
How to offer necessary strength to your content?
If your goal is to gain the targeted traffic, then, you need to focus on the Long-tail searches. It has been seen that a person more interested or clear about the needs always searches through long phrases. So, if you can target a particular group of people with correct terms, your site will get valuable targeted visitors.
So, let’s get on board and talk about,
How to judge the importance of long tail keyword for SEO?
To find them, you need to know about them. Their appearance, purpose, and the sources. Here, we have assembled all the factors that you need to understand as move forward to get your long tail terms.
1. The qualification of a long tail keyword
To qualify as a long tail, the search term should have following properties:
- It should contain at least four terms or more.
- It should have an extremely low competition, so that, you can get higher visibility in the search. However, if the competition is high, you can target many of them with continuous content production.
- The intent of the search should be clear, so that, you can use them effectively. The more directed and focused targeting terms are more likely to convert searches into sales.
2. Understanding the intent of descriptive searches
If you can understand the intent of the search, it gets easier to drive the traffic to your page. You can create a high-quality content serving the purpose of the search, which ultimately improves the site visibility. But, not always you understand the intent of the search terms. In those cases, you need to post as much content as possible in order to target your audience.
For the classification, there can be two main intent of any search:
Informational intent or Commercial intent
Informational Intent describes that the person is searching to find the information regarding any product or service. This is the time when the searcher is not ready to make any decision. He or she just wants to know about the topic.
A few examples of informative intent are:
- how to make chocolate cakes
- tips on making web design effective
- free hindi movie download
So, in order to tap these sort of keywords, you need to create informational content directed towards the need of the people. In fact, you should check out the search result of these terms. And if the top ranking pages are not serving the purpose effectively, you have gained an SEO treasure for yourself.
Commercial intent is when the search is conducted more specifically. Meaning, that the person is clear with the decision and want to make the purchase. Terms used with this intent have more specific words in them. For example:
- Baking powder
- Best web designs
- Download “Inception”
Searches conducted with commercial intent can be converted into a descriptive phrase by using prefixes or suffixes.
Pro tip: The idea behind knowing the intent is to offer detailed content offering the solution to the problem. If the content doesn’t justify the keyword, nothing can improve your search ranking.
So, now when we have made our minds clear about the long tail searches, let’s find them.
How to find low competition long tail keywords using free tools?
1. Get yourself a one-word topic
The first thing you want to do is squeeze your idea of content into one word. This word will become the seed to start the search. For instance, the idea of the topic could be “web design”.
Now, we will take this seed word further and find terms for long tail SEO.
2. Tap into Google auto complete
As you start typing your seed word in the search box, Google shows some of the most popular searches conducted by the people.
For example: on typing the seed word “web design”, following terms come up:
- Website design free (commercial)
- Website design templates (commercial)
- Web design tutorial (informative)
- Web design examples (informative)
Now, we have already discussed the intent of the searches, so you can easily understand the classification of each of the above examples.
3. Have a look at the “Searched related to…”
Scroll down from the search box and reach the bottom of the “Search related to…” section. Here you will see some more valuable terms.
- how to learn web designing (informative)
- web designing course (commercial)
4. Leverage Quora
Quora is the paradise to find search terms that people actually use while searching. It is a platform where people ask their queries and others answer those questions. However, the site is more than just being a Q&A platform.
The platform allows you to search for a particular topic and see all the popular questions asked on that topic. So, when we type our example topic “web design”, multiple questions come up giving precious long tail search terms. However, not all of them are going to be related to your content. So, what you need to do is filter them and pick the best options and add it to your list.
5. Get more ideas on the Google keyword planner
Now, when you have a pretty decent list of long search terms, it is time to check out some more of technical details.
The Google Keyword Planner is a suitable free tool that offers you valuable technical knowledge along with the rich keyword ideas. All you need to do is go to the tool and enter your seed word in the section called “Your product or service” and click on the “Get Ideas”. However, you will have to go through a long list to select the long ones.
For the seed word “web design”, we found following valuable keywords.
- Web design small businesses
- free web page design
- companies that design websites
- creative web design company
These just a few to give you the idea of the results that you will get in this tool.
6. Let keywordtool.io give the final verdict
According to our experience, keywordtool.io is a great long tail keywords tool when it comes to finding the descriptive or long search terms. It allows you to find actual terms searched by the people. Also, you can conduct separate searches for the Google, YouTube, Bing, Amazon and App Store. This resolves half of your problem, as you get more targeted terms. Furthermore, if you shift from the free version to the pro version, you can get valuable data on search volume, CPC and AdWords Competition.
However, even if you decide to stay stuck to the free version, you get a continuous supply of valuable search terms.
How to conduct a search on the keyword tool?
To find the keywords, you just have to enter your topic, the country you want the results for and the language. A huge list comes, which you can filter by entering a new keyword in the section “filter results”. Finally, you can download the Excel sheet of the list and select the relevant ones according to your requirement and keep the rest for the future.
So, now that you know how to find Long Tail Keywords for free, it is time to go further and use them effectively. You need to pick the best and create valuable content around them.
How to target long tail keywords?
Lastly, you want to know where to put long tail keywords.
According to our experience, there are three on-page optimization sections where you should use these keywords to boost your rankings. Let just begin with the first one without wasting time.
1. In the headlines
The headlines are the first thing that a person sees while analyzing the search result list on Google. In fact, research shows that most people look at the first 3 to 4 words and decide if the content is useful for them or not. Hence, it is important to make use of this information and use the targeted terms on at the start of your headlines.
For an engaging and traffic driving headline, keep following points in mind:
- Check out the headlines of the top results for your keyword.
- Make sure that the keywords don’t look odd in the headline. Use them organically.
- Use catchy terms such as “How to..”, “Top 10…”, “Mistakes to be avoided..”, “Pro tips…” etc.
- Keep the word limit around 10 to 12 for the headlines.
2. To create internal links
Internal linking is the way you offer detailed information to your reader. You provide the link to another article available on your domain that has information relevant to the topic.
No matter even if you look at it as an SEO technique, it is basically a necessity. Why?! Because you can’t answer all the questions related to one topic in one piece of content.
Adding to that, using the long search terms for internal linking sends a signal to Google that you care about the users or readers. One great example of internal linking usage would be Wikipedia. They use hundreds of links to create a circle of content on their platform. However, you don’t have to use too many of them. Just find the genuine places where you can lead the readers to another piece of content that is relevant.
3. In the subheadings
Subheadings are another areas where you can get the attention of the search engines via the target terms. It will also, allow the readers to understand that you have the answer to the questions they have.
So, that’s it. Now, you have all the knowledge on finding and putting Long tail keywords in the right places in your content. Use these tips effectively and feel free to ask your queries.