How To Manage The Written Content Quality On Your Website
Despite having valuable content, why is your site constantly losing the SEO battle?
Remember those school days, when you had to revise every chapter once in a while to keep your brain updated. Your site requires the exact same kind of attention.
So, the real question is- how to manage content on a website?
Managing the written content quality on your site is a continuous job, which you need to take very seriously. Thin content with little or no added value does nothing except for increasing the threat of panda effect. Duplication of the content, low word count, broken links, too many ads and many other tiny details affect the SERP ranking of your site. Even a few low-quality pages can lead your domain to a panda penalty.
Having a disciplined habit of working on the written content and pages is the only way you can fix thin content. In fact, it also keeps your posts updated according to the latest trends and news. So, whether you have a business website or a blogging site, it should be your prime job to keep the content quality top-notch.
Now, it all comes down to your own understanding of the quality content. This article presents you the best practices for website content to focus on while managing the written content on your site.
1. Keep a critical eye on the traffic bounce
First of all, you need to find out about the pages or posts that are dropping your SERP rankings. The content with less than 30 visits in the last three months is the major reason for the destruction of the SERP ranking.
Google Analytics tool proves to be the best tool here. It is free and provides valuable data of your pages. To see the analytics:
- Login to the Google analytics dashboard.
- Find the option called ‘Site content’.
- Click on ‘All Pages’.
- Reach the ‘Show rows’.
You can now start looking at the number of visits to each and every page. Prepare a list of all the low performing pages. They could be:
- The ones with the outdated information.
- The ones with low word count.
- The ones with duplicate content.
2. Get rid of the duplicate content
“How much duplicate content is acceptable?” There are many website owners asking this question out there. Duplication is one of the most common reasons why websites face the low content quality issue.
In order to get rid of the duplicate effect, you need to understand the multiple types of duplicate content:
Having the same content under many categories creates the issue of internal duplication. While a few duplicates get filtered by Google, the large amount of internal duplication increases the threat of Panda effect.
Now, the safest solution to this issue would be to remove the content. However, if you have to keep the content (for instance the e-commerce sites), then, you can add canonical tags to all the duplicate pages.
When Google sees the same content on two different sites, it reduces the ranking of one than the other or filters it out completely from the search engine.
If you find the duplication issue on your site, immediately rewrite the content to make it unique.
On the other hand, you can file a complaint against the copied content too. Google analyzes the complaint and takes reasonable action against the website.
Sometimes a little amount of content automatically becomes duplicate, especially when you are writing about a product or brand. This creates the partial duplication on your website. To cure of the effect and improve the ranking, you need to strengthen the borrowed content with the unique content on those pages. This is one of the best practices for website content that belong to e-commerce or news portals.
3. Work on low word count
It is true that ideally, the content quality has nothing to do with the number of words. In fact, sometimes a single sentence is enough to convey the message. However, Google doesn’t understand the emotional appeal of the content. It compares the structure of the content along with the number of words in the body copy.
So, how long should a blog post be?
And, what should be the word count of a web page content?
Having less than 500 words in the web pages can harm the overall performance of your domain. But it doesn’t mean that you should fill useless words just to increase the word count. The value of the content and the word count should balance each other.
For blog posts, it is wise to have a high word count limit from 1500 to 2000 at least. This helps in creating unique and comprehensive content.
When you find the contents with less than 500 words, see if you can add your own opinion. The more meaningful it gets, the better. But, for some articles, you might have to be ruthless and remove them for good.
4. Optimize Old Content
To keep your content fresh for Google, you need to spend a good amount of time working on the old ones. The quality content meaning lies in the structure, value and the keywords it has. Hence, you need to work on each and every factor step by step.
- Use the keyword research tools to get the latest traffic driving keywords related to your content.
- Effectively use those keywords in the older posts to optimize it for better traffic.
Note: Over optimization can harm your content’s traffic. Replacing the keywords with only the relevant keywords is better than stuffing too many.
Apart from the keyword changes, you can also add new images, videos, or points to make older posts more interesting. And don’t forget to share the updated contents on your social media platforms.
5. Delete or Noindex the outdated content
This tip is extremely important if you are running a blog on your website.
With more content on your website, some of the written content pieces start getting outdated. For instance, you might have written for a service that is no longer in action. Or, information that is not in the sync with the current trends in your industry. These kinds of content do nothing but reduce the content quality and drop your traffic.
You can delete the outdated content completely from the website to keep the database unique and effective. However, if you are attached to the work you have written, you can just noindex it.
What do you think?!
Hopefully, you are now clear about how to manage content on a website. Now, it’s your turn to revisit your older content and take the right decision for your website. Try and let us know what differences you find in the performance of your website.