The Decisive Guide To Prepare For WordPress Google SEO In 2018
Do you own a WordPress site?!
Then, give a moment to focus on these three things:
Your content, Google and your Audience.
Ranking and authority lie in your ability to find sync between these three factors to ensure your domination in the digital marketing world.
This guide is all about gaining that sync by leveraging WordPress Google SEO in 2018.
So, why can’t you keep on doing what you have already been doing for SEO?!
Well, WordPress offers you ultimate SEO abilities. But, Google asks for additional SEO efforts from the site owners.
It is your planning and strategic approach that can align WordPress benefits with Google requirements. All in all, you need a plan to effectively use those finest WordPress plugins for SEO that you have already.
Google’s top ranking factors are backlinks, content comprehensiveness, and RankBrain.
Hence, your SEO for WordPress should be directed towards these factors in coming future.
So, let’s begin.
Objective 1- Planning WordPress Google SEO for RankBrain
RankBrain is the third most important ranking factor in Google. It is a system that learns automatically with the help of search-related information pieces.
Actual people use their own words to find information on Google. Some type a single word in the search box, while others use a long tail query.
The purpose of RankBrain is to understand those complex searches and present the best suitable results. As it is a learning system, RankBrain keeps on improving the quality of the results for the searched queries.
To learn about the search results, RankBrain monitors how actual people react to the presented SERP for the similar queries.
So, you need to ensure that RankBrain gets the right signals from your web pages in order to improve your Google rankings.
Here is how you can optimize for RankBrain to improve Google ranking
1. Right SERP targeting
The first thing you need to focus on is the selection of SERP that you want to target.
As Google is evolving its methods, you cannot afford any mistakes and lose rankings in the process.
Hence, when you come across a query or a keyword, don’t believe it right away. Go see the actual result page that it brings in front of the people. Then, you can evaluate the page to ensure its suitability for your site.
There are 4 major steps to correct SERP targeting:
Step-1 Examine if the SERP offers results that are relevant to your business.
Step-2 Analyze the dominating intent that a particular SERP fulfills.
Step-3 Practically accept the competition level that a SERP presents with the authoritative site pages.
Step-4 Finally, ask yourself if you can give much better and valuable content for that SERP.
Relevancy and the competition level analysis take you to the right SERPs. Then, the intent examination helps in creating a result-oriented content strategy for high ROI from the WordPress Google SEO campaign.
2. CTR Fight
CTR or the Click Through Rate is the next step towards ensuring strong positions in the Google rankings.
As RankBrain looks closely into the CTR of the pages to provide better rankings, you need to make regular efforts. Otherwise, your top position can become someone else’s.
However, the advantage of RankBrain is that you can reach the top position by enhancing the CTR on your page.
If your web page is getting more clicks on the 6th position, you can eventually beat the other 5 results that come above you in a SERP.
Here are the Google SEO best practices to improve CTR:
Step-1 Write a title for the page using the target keyword at the beginning.
Step-2 Create another appealing title for promotional need without caring about the keyword position.
Step-3 Now, combine the qualities of both the titles. Create a title that justifies the SEO and promotional needs together.
Title 1- “Using Yoast plugin on a Daily Basis”
Title 2- “Improving WordPress SEO with Yoast plugin”
Ultimate title- “How to use Yoast plugin for successful WordPress SEO every day”
Step-4 Place focus keyword in the meta description, so that, Google doesn’t show any random text in the result.
Step-5 Bring appeal in the meta description by presenting the benefits of the page in a crisp manner.
Step-6 Pick useful words from the ads related to the keyword you are targeting.
With this much focus on the CTR, you can definitely win the RankBrain factor in the WordPress Google SEO fight.
3. Holding visitors on the site
After gaining the clicks, the next thing you need is to keep the visitor on the site for a long time.
If most of the visitors bounce back to the Google result page and click on another result below your page, then, it’s a red signal.
RankBrain starts looking your web page as invaluable for that SERP. Hence, the rankings go down.
Here are the search engine optimization techniques to reduce the bounce rate:
Step-1 Use subheadings, bullet points, and small paragraphs to increase the readability.
Step-2 Provide relevant internal links to hold the visitor on your website.
Step-3 Make your site responsive and user-friendly for all devices. Apply the needs of Mobile-first index that Google asks for.
High user experience is the most effective way to ensure low bounce rate. A regular habit of focusing on the mentioned three steps can help you gain the desired WordPress Google SEO results in 2018.
Objective 2- Creating comprehensive content
If your best SEO for WordPress still means only placing the focus keyword in:
- ALT text of the image
This is high time for you to wake up.
Of course, the keyword placement still matters, but Google has evolved from that now.
With The ability to understand your visitors’ behavior, Google is now able to learn about the context of the content you produce.
So, now it is extremely important that you have content that deserves to reach the target audience.
Here are WordPress SEO tips for comprehensive content creation in 2018
1. In-depth topic coverage
Records show that the top ranking pages have longer content pieces. These long contents provide all the knowledge associated with the keyword. This is the reason why visitors like to spend more time reading them.
Here are the steps for the in-depth topic coverage:
Step-1 Analyze the variety of topics covered by others under one target keyword.
Step-2 List the topics that others fail to explain properly.
Step-3 Decide a high word count for the content to cover the decided topics.
2. Multiple keyword targeting
Your content should be conveniently understandable:
- For the readers and,
- For Google systems too.
To achieve that, you need to find multiple terms and phrases that can help Google.
Google systems look for relevant terms and words that are related to the focus keyword. It helps in selecting the right content pieces to show in a search result.
So, the long tail keywords and the LSIs should be there to support your target keyword in the content.
Use following SEO tips for WordPress multiple keyword targeting:
Step-1 Use tools such as Google Keyword Planner, Google Trends, and LSI Graph.
Step-2 Create a list of relevant terms and phrases from Google Related Searches presented at the bottom of a SERP.
Step-3 Keep the keywords’ count that suits the length of your content.
Multiple keywords and terms are the most reliable WordPress Google SEO techniques to send correct signals to the search engine. But it is only effective if you don’t overdo it. So, keep that in mind too.
3. Advanced WordPress Google SEO optimization
Finding the list of topics and keywords is a great win. Now, you need to optimize your content to get the maximum advantage in terms of SEO performance.
For that, you need a quality plugin that can help you in SEO optimization for multiple keywords. The premium version of Yoast SEO allows the WordPress site owners to optimize content for multiple keywords.
Here is how you can conduct Google search SEO for your content:
Step-1 Decide the density of the target keyword according to the content length. For a 2000-word long content, you can use your focus keyword for about 8 to 10 times.
Step-2 Position your target keyword in the H1 and other subheadings. Also, spread in the body copy.
Step-3 Add LSIs and other phrases to create subheadings, anchor text, and others.
If you need a detailed SEO guide on keyword research and usage, check out:
- Top 7 Free Spots To Make Keyword Research Effortless
- Perfect Guide On Useful Keyword Research
- How To Find And Target Long Tail Keywords
Objective 3- Building a strong backlink profile
Links are exceptionally important to increase google ranking for your WordPress site.
Google looks at the quality and quantity of the associated backlinks to evaluate the value of a particular web page.
You need to make sure that your pages have enough links from the platforms that are relevant and authoritative.
Here is how you can work towards obtaining high-quality and relevant backlinks:
1. Competitor link analysis
One of the effective ways to improve your link profile is by looking at the competitors.
By analyzing the link profile of competitors, you can find your weaknesses and gather resources. These resources are the ones that are linking to the contents being developed in your market.
There are various link research tools that you can look for and use for the competitor link analysis.
2. Content marketing
When you have quality content, it deserves the links from authoritative platforms.
But to gain those links, you need to market your content.
Regular unique content creation and strategic content marketing are what help in gaining quality links.
So, combine social media, email marketing, guest posting and all other ways to gain strong backlinks.
If you are a beginner in link building, read more:
It’s time for some action!
When you want to add SEO to WordPress site of yours, it should be focused towards the present and the future aspects of Google.
Follow the processes and WordPress Google SEO tips offered in this guide to ensure a successful presence in the digital world.
Hopefully, you will soon start seeing the positive results.