10 WordPress SEO Best Practices For Rank Growth And Authority
You spend plenty of time in making your website look visibly attractive. The pictures, colors and the amazing features make it a masterpiece.
But, what if your website doesn’t even reach the target audience you have in mind?!
When it comes to the search engines, the designing features are just one part of the whole picture. The search engines have gotten smart enough to learn what actual people are thinking about your content and the overall experience of your website.
Of course, the keywords, tags, and responsiveness of the website design come under WordPress SEO best practices. However, you are required to think beyond that now.
The top Google ranking factors in 2018 seem to be RankBrain, link profile, and the comprehensive content.
These top ranking factors make it clear that Google is evolving. Hence, WordPress site users need to evolve their approach and move towards the SEO best practices.
Keeping this thought in mind, this post provides you an idea of WordPress SEO best practices. With that, you can ensure the ranking growth and authority of your site in 2018.
1. Tell the website structure with Sitemaps
Having a site with rich features requires multiple pages. These web pages are the part of the structure of your website. But that structure should be easier for Google to read.
Ensuring quality Sitemaps for your site is one of the most effective WordPress tips. After all, it is important that all your efforts are visible for Google to understand.
Yoast SEO is a great plugin that helps the website automatically create the sitemap and help the search engines in page indexing.
2. Create your own Permalink
The permalinks are the URLs of the web pages you have on your site. These links help the search engines and the users to easily remember the page address. In WordPress, you get default permalinks. However, you can also go to the “Settings” and reach the “Permalinks” option to change the Permalinks according to your needs.
Customizing the URL allows you to make it more appealing. You should include the target keyword in the URL to gain better ranking opportunities.
You can use the headlines of the pages to create the Permalinks. But try to avoid the filler words such as ‘of, in, on, etc.’
3. Maximum usage of Google Analytics
Google offers you its analytic tool called Google Analytics. It helps you monitor the traffic on your site. You can check out the behavior of the visitors, the source of the traffic you are getting and much other important information. And all that comes for free, without any cost at all.
Using the google analytics to its maximum can help you understand your viewers, including other site related error issues. And that will let you create content for YOUR audience.
In a single sentence, you can monitor and improve all the WordPress SEO best practices with Google Analytics insights. So, make sure you are spending proper time analyzing the analytics provided by this tool.
4. Leverage media and meta description for best SEO optimization
The media you add to your website can become a helping tool in getting better ranks. The images should have the main target keyword in the Alt text.
The meta description directly impacts the rankings, but it surely improves the CTR of your site. You should make sure that you are using the right words here for audience engagement. However, there is no need to be very complicated. Just use simple words that are relevant to the content. Adding the target keyword in the description would also be a valuable tip. This way, Google won’t pick a random text from the page as the meta description.
Using this small technique can improve the rankings of your site on search engines to a great extent.
5. Use the best WordPress SEO plugins
The SEO plugins offered for WordPress sites become the ultimate solution for all your SEO needs. These plugins allow you to optimize your site with keywords, meta tags, meta title and meta description along with many other things. You can easily create the XML sitemap for your site and cover all other on-page SEO requirements of your site.
We have another post with 11 most effective SEO plugins for WordPress sites. Check out the complete list and guide for the best SEO tools for WordPress.
6. Post quality content
The quality content is above all the other techniques when it comes to getting better rankings. Quality content engages the viewers, which ultimately gets you reward points from the search engines. The availability of quality content is necessary for both the blogs and any business website.
Here are the three major traits of a comprehensive content piece:
The content needs to have the uniqueness. Even when you are writing on a topic that has been written many different times by many other websites, use your own point of view. This is the most effective way of achieving the uniqueness.
Have a detailed idea of unique content creation:
Along with the uniqueness, ensure that the information is valuable to your target audience. People want reliable platforms to get information in multiple manners.
Finally, the content should have the ability to engage people so well that they take the actions you are looking for. The engaging content pieces empower your SEO optimization and even increase the conversion rates on your website.
7. Create a social network
Having a social media page on every platform is not enough for the best SEO for WordPress.
Google doesn’t look at the social media profiles as a ranking factor. It is the actions that your community audiences take that serves as ranking boosters. Hence, you need to focus on creating a strong social network. Go beyond just having social pages and put continuous efforts of content marketing on Twitter, Facebook, Google+, LinkedIn, and others.
8. Using LSIs for internal links
Internal links are for attaching your own content to another on your website. This practice improves the duration time that a visitor spends on your site. Plus, you get to drive traffic juice from one web page to the other. As a result, search engines provide a much better ranking for your web page.
To further enhance the effect of the internal links, you can use LSI keywords in the anchor text of the links. But don’t link irrelevant pages with each other. Always focus on providing benefits to the needs of the visitors. You can also research long tail keywords and use them in your internal link anchor text.
9. Right words in the heading tags
If you are new to the concept, the heading tags are the tags H1 to H6 you find in the editor. Every single tag has its specific importance. Using the right words in the right heading tag can get the attention of more viewers.
To do this, you need to start with the H1 tag. Give the title of the content here. Try to keep it clear and simple. It should tell the reader about the material of the content in one line. After that, the H2 and other tags can be used to add interesting sub-headings to clear the idea of the reader.
Though being a simple step, it allows your content to get the immediate attention of the person searching relevant content on the search engine. Using your target keyword and LSI in the subheadings also comes under WordPress SEO best practices.
10. Reliable hosting
Apart from investing your time in all the mentioned techniques, you should also look for a reliable hosting for your site. Do the research and find out the best features and prices offered by multiple hosting providers.
When it comes to WordPress SEO best practices, the efforts never end and they should not. However, the mentioned techniques are one of the most reliable ones. So, keep doing the SEO optimization and offer unique content for better visibility, ranking, and authority.