Writing Long Blog Posts: How To Write Without Boring Your Audiences
Do you feel that long blog posts can harm your readership?!
Or, writing a long blog post seems difficult to you?!
Then, you are not alone. Many bloggers try to attain large word counts, but end up writing boring blog posts. So, they stick to shorter lengths.
For many bloggers, the big decision is whether to write long or short blog posts.
However, if you look at the comparison of short vs long blog posts-
Long content pieces are a must-have to fight for top rankings.
Now the million dollar question is,
How long should a blog post be for SEO?
In a video of Whiteboard Friday, Rand Fishkin explains why there is no perfect length for blog posts. Of course, the studies and data show a “perfect” word count for content pieces. But those numbers are just a broad overview of search engines.
Rand says that the length of a content piece is a relative factor that changes from SERP to SERP. The post length should align with three major goals:
- Searcher’s goal with a query.
- Your personal goal with the blog post. And,
- Top ranked content length on targeted SERP.
On the other hand,
According to a study conducted by Backlinko, the average content length that ranks on Google SERPs is 1900 words. Hence, writing long content seems more effective than short ones.
But attaining the balance of quality and length becomes difficult when writing long blog posts.
This article has a solution for you.
To make your blog post length SEO-friendly, you need to focus on:
- Picking keywords that have long word count scope.
- Blog content that provides comprehensive knowledge of a topic.
- A presentation that doesn’t bore your readers.
How to write long form content without making it boring?
1. Think one idea you want to put across
Readers have no issues with long content.
They HATE long content that contains distracted ideas.
Suppose, you want to talk about “dog food” in your blog post. Then, every sub-topic should connect to dog food.
If the same post includes “how dogs behave”, “Why dogs are a good pet”, “How to train dogs” and other irrelevant points, then, it is bad quality work.
Many content developers add unnecessary topics to make a post long.
The necessity to reach 1900 word count shouldn’t suck out the quality from your post idea.
Writing long blog posts is effective when you have multiple topics to present one useful idea.
So, for “dog’s food” one can include- “food options”, “nutritional requirement for different breeds”, “number of meals for a dog every day” etc. etc.
2. Choose a writing tone for the topic
Your blog post can become a movie for your readers.
Or, you can chat with them like a friend.
Similarly, various writing tones such as funny, sarcastic, educational and others are possible.
Generally, bloggers follow a core writing style, which they develop over time.
But, to learn how to write long form content- a blogger should master multiple writing tones.
Your topic and sub-topics should help you choose a perfect writing style. You can offer plain information for some parts and make other parts funny.
It is all about understanding the demand of a topic.
For instance, you can’t revolve around stories when a topic requires straightforward explanation.
Similarly, your sense of humor might not apply to certain sensitive points.
So, wear different writing tone hats to convey your ideas in a best possible way.
3. Write 1 or 2 sentences per paragraph
Even four sentences together look like a large chunk of words on mobile screens. A large paragraph starts demotivating reader’s mind very early in the content.
Using one or two sentences in a paragraph offers much-needed breathing time to the mind of a reader.
Most people read blogs on their smartphones. Hence, writing long blog posts with this trick can reduce bounce rate on your blog.
4. Use relatable expressions
Sprinkle famous quotes or expressions in your post that are relatable.
For a content marketing post, “content is king” would be a familiar quote to start the introduction with.
Similarly, a travel blog can use, “reading takes you on a journey of imagination.”
The idea of expressions is to generate a sense of familiarity. This keeps readers engaged throughout the post. But you have to ensure that your expressions make sense to the readers and appeal to the topic.
5. Give a visual aid to readers
Images are not just an addition to the text. They are a part of what you write. Hence, visuals should complete the content in some way.
Every image has to provide a meaning to the text written around.
A visual can be informative, motivational, funny or CTA-specific (call to action). But never add images just for the sake of adding.
Writing long blog posts becomes easier when you give visuals to the readers. You can use different kinds of images like:
- Quote images
However, every image should have the capacity to engage readers at least for a few seconds. Only then, those images qualify as meaningful visuals.
6. Include short bullet points for quick reads
For the blogs associated with business, technology and other niches, information matters more than the feel of the writing.
Of course, you still need quality content on your blog. But that quality is defined by the information and the ease of consumption.
Bloggers ask- how to write long form content and make it easy to consume?!
For that, you need short bullet points for every sub-topic. Bullet points can make your long blogs more convenient for readers. For someone who needs information faster, your bullet points seem effective.
Let’s talk about bullet points in bullet points:
- Design 4 to 5 short sentences to explain sub-topics.
- Give a preview of your post with bullets in the beginning.
- Provide a list of products or resources.
Use your creativity in any way, but make sure that bullet points help with quick reads.
7. Highlight key ideas with bolded quotes
The biggest threat of writing long blog posts is creating a mess of words. Too many words can easily hide your key idea.
Smart bloggers keep highlighting their key messages throughout the writing process. You have seen a few in this post as well.
Remember- Too many bolded quotes reduce the importance. So, bold only the important ones to send your core idea to the mind of your readers.
8. Present every information with a reason
Some bloggers keep on throwing information in their posts without highlighting its purpose.
Audiences are interested in the benefits and usefulness of information. Show that and you will have their attention throughout your blog. No matter how long it is!
Every blogger who desires to know how to write long form content should follow this rule-
“Every sub-topic should have a reason and a benefit.”
Sub-topics are the concepts you cover in your blog post.
So, for example-
If you want to write about the features of a new smartphone, give a reason for every feature.
The same goes for any data-driven article as well. Bombarding with data and insights don’t work without highlighting their use.
So, don’t expect readers to figure out the benefits, guide them with a reason for every information.
9. Use subheadings as boosters in your long form blogs
Why do you use subheadings in your long form blogs?!
- It helps you include long tail keywords. Or because,
- It is a standard format used in the world of content writing.
If you feel satisfied with the above-mentioned answers, then, your subheadings aren’t effective enough.
Boring subheadings can make a quality post look boring. So, you have to be critical about what you write as subheadings.
Give subheadings as much importance as you offer to your post title. Every subheading should motivate readers further in the post. Of course, keywords matter and help you rank, but you can’t neglect the excitement factor that a subheading can create.
To make your subheadings effective:
- Prepare an outline for your post.
- Rearrange subheadings to give a systematic content flow.
- Balance subheadings with creative adjectives and keywords.
10. Choose your words wisely
This is probably the most important aspect of writing long blog posts.
Your choice of words decides the clarity readers attain from your post. Even complex ideas can seem simple with a correct combination of words.
Writing short sentences and providing clear meaning is possible if you:
- Use fewer words to explain your point
- Let simple words make complex concepts sound easy
- Save your writing from weak words (some, a few, a little bit, really, very, etc.)
Writing less to explain more will make your 2000 word long post exceptionally valuable to the readers.
11. Edit unnecessary words out
Every word in a sentence should serve a purpose. Unnecessary words make your sentence sound immature, foolish and boring as well.
So, what you need to do is edit your content twice-
- Once when you are writing it.
- And again, after completing the content.
Read what you have written after every subheading or concept. You can read it out loud to hear the sound of the words together. This helps a lot in editing and making your content crisp.
Writing long blog posts is not about achieving a high word count. In fact, crisp and tight writing is a necessity for a long blog post.
Here is an example:
12. Enhance the content value with on-page links
No matter how long your blog post is, one content piece can’t explain everything about a topic. That is when internal and external links play their part.
Internal links on your blog post allow visitors to find more knowledge relevant to a topic. It helps in reducing the bounce rate as well. You can also incorporate external links to present research, data, and insights from other authoritative digital platforms.
SEO tip: Make sure you incorporate long tail keywords and LSIs in the anchor text of internal links.
So, how do you feel about writing long blog posts now?!
Is there one tip which you liked the most?! Let me know in the comment section below.